Little Charley Bear

Kids Game App

Having seen the well-designed app created for Cloudbabies, the brand owners of the popular children's TV series asked Studio Liddell to design and develop a fun & complementary game for pre-schoolers targeted at iPad and iPhone platforms.

As the majority of younger players using the app (mostly with parent's guidance) were likely to be 'very young', we designed the app around a series of simple drag and drop games, using scenery and objects from stories featured in the TV series.

James Corden voices the tv series and the app, bringing a delightful and caring continuity for youngsters. Each game had a one minute video to introduce the theme, this was exactly aligned with the TV show using footage from the episode, re-edited into 'ios' friendly sized chunks. The video's lead into a drag and drop game featuring elements from the relevant episode, then it's a fun activity matching the items to their shapes in order to progress. Within the app, other exciting game themes included: Flying, Safari, Racing, Circus, Snow & Space. Our team delivered four games to begin with and added two more during the post launch phase, giving a total of six.

The final app was launched as a 'free download' and turned out to be incredibly popular for this sector of the market, leading to over 5 million plays in the first 12 months! (and subsequently many parents asking for more content)