When Freedom Confectionery asked us to help with their branding for the 'free from' marshmallow product range, we jumped at the chance to showcase our creative design skills.
Having already established a good relationship with our design for the Freedom brand range of products, our client has seen their brand recognition jump to 'best in class' with the help of our eye catching approach to their products.
This is an increasingly competitive sector with both B2B and B2C the target markets.
For the 'Mallows' range, we wanted to create a look and feel that was versatile and future proof with an ability to scale and reflect key seasonal adjustments for the branding range. The brief asked for imagery and future animation to be output across; Print and packaging / Exhibition Stands / Website / Social Media / Promotional Materials.
Our solution was the creation of a full 3D CGI Mallow World, designed and built for a game engine operation, from which we could position our cameras in any location, change the mood and lighting instantly and render to scale for any output.
The versatility of the bespoke 3D world has been extremely useful and the results have been dramatic in the escalation of the brand's positioning within their sector. We have been able to create a memorable range of designs that appear in many outlets globally and have now engaged and increased a trusted following for this extremely important brand who help those in need of 'free from' confectionery as well as people who are ingredient aware!
Design & Motion