MAGNET KITCHENS
MAGNET KITCHENS

Following the success of 2013ʼs Magnet Kitchen’s ʻX-Rayʼ commercials, we were again approached to create the CG visual effects for the 2014 campaign to be aired across all major UK networks.

THE BRIEF

Our challenge this time; to create a flawless, transparent glass effect to seamlessly transition over the live action footage revealing the beauty within.

OUR RESPONSE

Taking careful reference from the physical sets, we digitally recreated each kitchen down to the finest details, matching real props for reflections and creating new content. We then matched each shot using camera information from the shoot, overlaying our CG sets and replicating the lighting to create 3 pristine glass kitchens.

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